Our Mission statement
Our goal is serving the educational and spiritual needs of children of all levels of Jewish education and affiliation with an entertaining and hands-on approach. Our traveling workshops and outreach programs strive to revive Jewish identity in children and enhance their Jewish education. In collaboration with host schools and organizations, we bring a growing repertoire of innovative Traditional Crafts of the Jewish People Workshops like the Shofar Factory, Model Matzah Bakery, Torah Factory, Olive Oil Pressing & Menorah, Shabbat & Havdallah and other workshops, to location. We strive to engage participants while having fun producing an authentic and inspiring ritual mitzvah object that they can use immediately. Our hope is that these efforts be a part of ensuring the continuity of time-honored Jewish values and traditions in the next generation.
Our Audience – Target Populations
While our most engaged audience consists of young Jewish children, our programs are enjoyed by the young at heart of all backgrounds. Our exciting hands-on workshops are in demand at JCC’s, Hebrew schools, day schools, yeshivas, public schools, universities, museums. Our unique outreach often includes Jewish as well as non-Jewish audiences.
Our Founder
Rabbi Menachem M. Schneerson, the Lubavitcher Rebbe, or ‘the Rebbe’ is known as mentor and spiritual leader to hundreds of thousands of everyday people throughout the world, yet, the Rebbe busied himself with the lives of children, and set out to harness their great potential. Each Jewish child was a top priority for the Rebbe. From his vantage point as world leader and spiritual giant, he understood the intrinsic promise held by children, and worked to cultivate and nurture them so that they could grow to be strong and healthy in body, mind and soul.
The Rebbe himself would hold gatherings with thousands of children at a time under the banner of Tzivos Hashem. And it was the Rebbe himself who spoke to the children directly and put great responsibilities on their shoulders. The Rebbe emphasized that children’s mitzvos and good deeds, have significance not only educationally but intrinsically as well. Through his confidence in them and his high expectations, the Rebbe actually confirmed a child’s self esteem and challenged children to use their inborn strengths and talents for good.
And it was the children who were able to identify with and express the Rebbe’s passion to bring the world to peace and goodness, as they would sing for him their theme song: We Want Moshiach Now.
The Lubavitcher Rebbe
founder of
Tzivos Hashem
